Perspectives on commercial leadership, operational clarity, and the built environment — from 30 years at the sharp end.
Eddie Stanton - Founder, Broughton Consultants
I started Broughton Consultants because the work I find most valuable - helping businesses and individuals to close the gap between where they are and where they should be - doesn't always fit neatly into a permanent appointment.
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What the work actually looks like
No two engagements are identical, but the approach is consistent. Get into the real problem quickly -not the presenting problem but the actual one. Bring experience to bear without overcomplicating things. And leave something that holds after the engagement ends.
That might be a fractional commercial leadership role with a business navigating a growth inflection. It might be an interim appointment that needs senior grip during transition. It might be a focused advisory project with a clearly defined outcome. Or it might be one-to-one mentorship with a business owner who has deep operational expertise but wants to build a more disciplined commercial approach around it.
The model fits the need.
Beyond the consultancy
Taking time to think seriously about the challenges businesses and individuals face in an AI age has led somewhere unexpected - a structured body of thinking about how genuine, compounding advantage gets built when raw capability is no longer the differentiator.
That thinking is now a book.
The New Goldrush: How Humans Create Advantage in an Age of Unlimited Capability by Edward Stanton
If something here resonated, I'm easy to reach
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